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Pratchett helps launch Science: So What? campaign

28 January 2009 (9:41) Appearances Terry Pratchett News News Archives

U.K. science minister Lord Drayson invited Terry Pratchett and other celebrities to meet ministers in Downing Street today to launch the new Science: So What? So Everything campaign.

The campaign wants to promote science as relevant to citizens’ everyday lives and dispel the notion that science is too difficult or only for elitists.

“Continued success in science and technology is vital to our future,” said Lord Drayson, and yet there is still a perception among many of our people that science is too clever for them or elitist in some way.”

Other celebrities invited along with Pratchett are writer Bill Bryson and celebrity chef Heston Blumenthal.

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