Sky begins major advertising for The Colour Of Magic

18 March 2008 (21:06) The Colour of Magic Films News News Archives

MarketingWeek.co.uk reports that Sky’s multimillion-pound advertising campaign for Terry Pratchett’s The Colour Of Magic is kicking in gear this week, which “includes TV, press, online and outdoor executions as well as the rerelease of Pratchett’s book of the same name, part of the Discworld series.” To quote the article:

Sky is also partnering with online bookseller Amazon, as well as homepage takeovers on MSN, Yahoo! and AOL. Interactive ads will run across sites, such as TVGuide and Yahoo! linking to the sky.com/magic microsite.

National press advertising will run in titles including The Sun, The Guardian, New Statesman and listings sections and TV spots will air across Sky Networks. Sky is also launching a Bluetooth zone at Victoria station, which will give mobile users the opportunity to download video clips, ring and text tones and screen savers.

Sky is also involved in viral and social network promotion for the adaptation.

Bookmark It

Hide Sites

<< Terry Pratchett interview from Sky || Terry Pratchett opens Winchester planetarium >>

• Comments

  • Be the first to comment!
  • Leave a comment
    Enter your name in the first text box above, and your email in the second. Type your comment here.

  0.641 Powered by Wordpress

• Random Quote

  "When someone is saved from a certain death by a strange concatenation of circumstances, they say that’s a miracle. But of course if someone is killed by a freak chain of events--the oil spilled just there, the safety fence broken just there--that must also be a miracle. Just because it’s not nice doesn’t mean it’s not miraculous."

  More Quotes From Pratchett

• Polls

  Terry Pratchett recently said he's done his best writing in the Tiffany Aching novels:

  • Absolutely! I'm just Aching to read the next installment!
  • No, I think the Tiffany books are too sheepish.
  • No, but I chalk up my disagreement to differing tastes.
  • Yes! A tip of my witch's hat to Tiffany!

  View Results

   Loading ...

• Popular Pages

  • Updated Colour of Magic cast list, poster
  • Colour of Magic official site from Sky One
  • An update from Terry Pratchett
  • David Jason, Sean Astin, Tim Curry, Terry Prachett on Colour Of Magic
  • Colour of Magic film info, another book to feature Moist?

• News Tangents

  • U2 Manager: Pay Up, Google
  • Jeremy Darroch, Murdoch's successor at BSkyB
  • Wiffle Lever to Full! Daleks, Death Stars and Dreamy-eyed Nostalgia at the Strangest Sci-Fi Conventions, by Bob Fischer

• Blogwatch

  • All the angels want to wear my Reg Shoe
  • Good Omens: The Nice And Accurate Prophesies of Agnes Nutter, Witch - Terry Pratchett and Neil Gaiman
  • Obscure Fairy Tale: Snow White and Rose Red
  • Fat is an economic issue

Contact us by emailing fromrimtohub@gmail.com.

Disclaimer: "Discworld," "Wee Free Men," "Nac Mac Feegle," "Ankh-Morpork," and "CMOT Dibbler" are trademarks.

All images from colinsmythe.co.uk, unless it is a post icon or otherwise noted.

Banner art from Ewelina Zerembska.

Powered by WordPress.

Not optimized for Internet Explorer. For better performance on this site (and for better internet browsing in general. Trust us on this one.) download Firefox.